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Jon & Pete Najarian's results are not typical and are not a guarantee of your success. Jon & Pete are experienced investors, and your results will vary depending on education, work experience, and background. Jon & Pete do not personally participate in every investment alert they provide. Due to the sensitivity of financial information, we do not know or track the typical results of our students. Jon & Pete’s strategies may not always be accurate, and their investments may not always be profitable. They could result in a loss of an entire investment. We cannot guarantee that you will make money or that you will be successful if you employ their trading strategies specifically or generally. Consequently, your results may significantly vary from theirs. We do not give investment advice, tax advice, or other professional advice. Reference to specific securities should not be construed as a recommendation to buy, sell, or hold that security. Specific securities are mentioned for informational purposes only.
All investments involve risk, and the past performance of a security, industry, sector, market, financial product, investment strategy, or individual’s investment does not guarantee future results or returns. Investors are fully responsible for any investment decisions they make. Such decisions should be based solely on an evaluation of their financial circumstances, investment objectives, risk tolerance, and liquidity needs.
* It's Not An Option and Najarian Education are not endorsed by or affiliated with CNBC, Fox News, or Fox Business. Halftime Report™ and Fast Money™ are properties of CNBC.
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Written by two of America’s top options traders, this book reveals…
*Strictly limited to one per customer. Available only while supplies last. Not for resale.
Just pay $9.95 for shipping and we’ll rush you your physical copy.
50k+
Investors Trust this Book
25+
Years as Floor Traders at the CBOE
16 YRS
as TV’s Go-To Options Experts
PETE NAJARIAN
JON NAJARIAN
Jon and Pete Najarian are widely recognized options experts featured on CNBC. Built from real trading-floor experience at the Chicago Board Options Exchange, they’ve spent their careers inside the market developing the strategies they now share with everyday investors.
This free book is for you if…
You’re serious about taking control of your financial future, not looking for a shortcut.
If you’re after a “get rich quick” scheme, then this is not right for you.
IT’S NOT AN OPTION is a $29.95 Retail Value. All we ask is that you cover the very reasonable shipping cost of $9.95. (Strictly Limited to One Per Household)
Options CAN Work in All Market Conditions, Especially When Uncertainty Rises
That’s when savvy investors use options to stay flexible, manage risk more effectively, and still find opportunities even during war, economic uncertainty, or sudden market shocks.
Options CAN Work in All Market Conditions, Especially When Uncertainty Rises
That’s when savvy investors use options to stay flexible, manage risk more effectively, and still find opportunities even during war, economic uncertainty, or sudden market shocks.
Investors Looking to
Consistently Do Well Are
Turning to Options to Turn Losing Stocks into Winning Trades
Building real financial independence means learning how to make your money work in today’s markets.
Compared to buying and holding stocks alone, options can offer higher percentage returns, lower cost exposure, and greater control over risk across any market condition.
Simply cover $9.95 shipping.
Compared to Stocks, Options
Can Help Limit Losses While Offering You Higher Return Opportunities
In fact, buying shares of a stock could involve way more risk…
- Because you can’t predict the movement of a stock, not when Wall Street manipulates 1,000s of stocks every day with algorithms.
- You can’t control when bad news knocks you out of a long-term stock position, forcing you to sell or hold your breath and wait for recovery.
- When the price of stocks rises, you only make a fraction of the gain you could with options.
And when the price of the stock drops, there’s no way to stop the bleeding unless you sell and take a loss...
Options can give you more flexibility, more control, and the ability to lower your risk and increase your returns.
Simply cover $9.95 shipping.
THE WALL STREET JOURNAL REPORTS THAT OPTIONS ARE NOW BEING USED UP TO 68 MILLION TIMES A DAY
That kind of volume reflects how heavily options are used by investors to manage risk, respond to volatility, and position for opportunities stocks alone can't provide.
In fact, Warren Buffett has used options as part of his investing strategy, showing they're used at the highest level of investing.
That raised a simple question: if top investors use options, why are you still ignoring them?
THE WALL STREET JOURNAL REPORTS THAT OPTIONS ARE NOW BEING USED UP TO 68 MILLION TIMES A DAY
That kind of volume reflects how heavily options are used by investors to manage risk, respond to volatility, and position for opportunities stocks alone can't provide.
In fact, Warren Buffett has used options as part of his investing strategy, showing they're used at the highest level of investing.
That raised a simple question: if top investors use options, why are you still ignoring them?
This Book Can Show You How
to Trade Options Successfully,
Even With Zero Knowledge
Get specific strategies and techniques so you have the confidence to trade like a pro, even if you've never invested in options before.
No complicated jargon and confusing charts. This book breaks everything down into clear, beginner-friendly strategies you can use immediately.
Simply cover $9.95 shipping.
Built from Decades of
Experience as Floor Traders at the
Chicago Board Options Exchange
Get the exact strategies we use to outperform traditional stock investing in any market condition.
How options offer higher returns, are cost-effective, and can actually reduce risk.
Why investors who ignore options are missing the biggest opportunities in the market
The reason why almost any trader can instantly become better at options
Why Warren Buffett is one of the biggest users of options
How options can help you turn the same stock moves into bigger gains without putting in more money
The strategy that generates income upfront, lowers your stock entry cost, and helps you stay disciplined in volatile markets
Inside our free book, you’ll discover:
Why options give people a greater control of risk, and how to win with options when markets are volatile
The “protection” move that traders think reduces risk, but can actually increase it
How options can provide you with ultimate protection so you could avoid catastrophic losses. This is how Wall Street wins in bearish markets all the time.
How to quickly adapt your position when your market outlook changes, so you can shift risk and stay positioned for profit as conditions change
Just pay $9.95 for shipping and we’ll rush you your physical copy.
…and so much more!
A Retirement-Building Skill Using Options that Stocks Simply Can’t Match
Limited supply. Just cover $9.95 shipping.
Markets don’t move in one direction, and depending on stocks alone means
your retirement outcome is tied to conditions you can’t control.
But when you understand how options work, you gain a strategy designed to adapt across every market cycle, whether markets are rising, falling, or going nowhere at all.
A RETIREMENT-BUILDING SKILL USING OPTIONS THAT STOCKS SIMPLY CAN'T MATCH
A RETIREMENT-BUILDING SKILL USING OPTIONS
THAT STOCKS SIMPLY
CAN'T MATCH
Markets don’t move in one direction, and depending on stocks alone means
your retirement outcome is tied to conditions you can’t control.
But when you understand how options work, you gain a strategy designed to adapt across every market cycle, whether markets are rising, falling, or going nowhere at all.
Think Options Are Too Risky? In Fact,
Options Were Built to Reduce risk, Not Create It.
When used with the right strategy, they can help you earn far more from the same market move and manage risk more effectively than stocks alone.
Our book is for you if you want to learn how you could:
- Have more control over your money and more freedom in how you live day to day
- Generate consistent monthly cash flow and accelerate your retirement wealth
- Build lasting independence and enjoy life on your own terms.
Jon and Pete Najarian have helped thousands of everyday stock investors make the leap. And this book is how they did it.
Simply cover $9.95 shipping.
Here’s What Everyday Investors Are Saying
“I knew nothing about options trading prior to Jon and Pete. Yeah, I knew nothing about stock options. I didn’t even know what options were.
Prior to this, I had only bought stocks and held stocks and waiting for them to go up to sell them. But now that I’ve learned about it, they’re pretty amazing. I can make money both ways in the market. I’m not freaking out. If the market’s going down and I’m, you know, just as excited when the market’s going up.”
– Benton, Real Estate
Professional
“You have a lot more potential to make money with an option than a stock. It’s a free book. Why would you not get it?”
– Brian
Executive Recruiter
“I basically was like who else am I going to learn from? But these guys have been doing it for at least 30 years, they’re the best. When it came to trying to learn about whether to do stocks or to do options, after listening to them, I realized that it’s a no brainer.”
– Wendy
Real Estate Broker
“I highly recommend everybody get Jon and Pete’s book because it’s a great way to quickly read and understand what options can do for you. The options market leads the stock market. And some days you can actually see more option volume than you see stock volume.”
– Roy Retired
Department of
Defense
“They’ve helped me formulate a plan. You know, wake up in the morning and say, what am I doing today? It’s systematic. They make it simpler for, you know, just average people to be able to, to, to do this. I highly recommend everyone gets Jon and Pete’s book because there’s nothing else out there like it.”
– Damon, Certified Accountant
Discover a Smarter Trading Strategy That Can Help You Generate Higher Returns with Less Capital
Here’s what most stock investors never get told:
Options are NOT that complicated to learn, and can dramatically outperform buying stocks.
Check out this stock vs option trade on Uber.
Uber stock was around $60, and stock investors made about a 30% return as it rose.
At the same time, options traders took a different approach.
Instead of paying $60 for the stock, they paid about $2 for an option tied to the same move.
When Uber went up over the next couple of months, that $2 position turned into a 358% return.
Same stock. Same move. Same timeframe.
The only difference was they used options instead of buying the stock.
With options, you don’t need to risk a large amount of capital upfront to give yourself the opportunity to make a substantial return on investment.
*Jon & Pete are professional traders. Their results are not typical. Past performance is not an indication of future results. Background, education, and experience all play factors. Your results will vary. Jon and Pete may not have personally participated in all trade examples.
And the Uber trade isn’t a one-off.
Here are more examples to see just how much profit these option trades generated compared to just buying the stock in the same time frame:
NOKIA
STOCK GAIN: 8% | OPTION GAIN: 111%
*Jon & Pete are professional traders. Their results are not typical. Past performance is not an indication of future results. Background, education, and experience all play factors. Your results will vary. Jon and Pete may not have personally participated in all trade examples.
RIOT PLATFORMS
STOCK GAIN: 13% | OPTION GAIN: 181%
*Jon & Pete are professional traders. Their results are not typical. Past performance is not an indication of future results. Background, education, and experience all play factors. Your results will vary. Jon and Pete may not have personally participated in all trade examples.
POWERSHARES
STOCK GAIN: -5.06% | OPTION GAIN: 222.26%
*Jon & Pete are professional traders. Their results are not typical. Past performance is not an indication of future results. Background, education, and experience all play factors. Your results will vary. Jon and Pete may not have personally participated in all trade examples.
DOLLAR TREE
STOCK GAIN: 12.15% | OPTION GAIN: 244.57%
*Jon & Pete are professional traders. Their results are not typical. Past performance is not an indication of future results. Background, education, and experience all play factors. Your results will vary. Jon and Pete may not have personally participated in all trade examples.
GENERAL MOTORS
STOCK GAIN: 2.58% |
OPTION GAIN: 139.39%
PDD HOLDINGS INC.
STOCK GAIN: 3.75% |
OPTION GAIN: 129.73%
AMAZON.COM INC.
STOCK GAIN: 5.99% |
OPTION GAIN: 114.63%
HEWLETT PACKARD ENTERPRISE CO.
STOCK GAIN: 2.78% |
OPTION GAIN: 150.98%
*Jon & Pete are professional traders. Their results are not typical. Past performance is not an indication of future results. Background, education, and experience all play factors. Your results will vary. Jon and Pete may not have personally participated in all trade examples.
And the Uber trade isn’t a one-off.
Here are more examples to see just how much profit these option trades generated compared to just buying the stock in the same time frame:
BUILDING
REAL FINANCIAL
Jon & Pete are professional traders. Their results are not typical. Past performance is not an indication of future results. Background, education, and experience all play factors. Your results may vary.
That’s why in today’s market, options trading is no longer an option. It’s a necessity!
SHOP
Shopify Inc.
217%
OPTION RETURN
Whats better? A 15-day, +217.07% return on Sopify with options... or a -1466% in the same stock buying and security?
-14.66% Stock Loss
MARA
Marathon Digital Holdings
225.38%
OPTION RETURN
Would you rather capture a whoping triple-digit +255.38% gain on Marathon in a single DAY, or a +35.49% return at the same time?
35.49% Stock Return
TTD
Trade Desk Inc
242.61%
OPTION RETURN
A 242.61% win on Trading Desk Inc (TTD) in 22 days using options or an -18.27% LOSS on the same stock?
-18.27 Stock Loss
PINS
Pinterest, Inc.
255.56%
OPTION RETURN
Would you rather scoop up a +17.82% surge in one-day run on Pinterest or a gigantic +255.56% win on it with an options trade?
17.82% Stock Return
You’ve Probably Tried Learning From “Options Experts” Before. Here’s Why Jon and Pete Najarian Are Different
IT’S NOT AN OPTION
You might know us from...
Pete Najarian
JON
Najarian
Jon and Pete coined the term Unusual Options Activity on the CBOE floor
What Can Happen When Everyday Investors Learn from Our 40+ Years of Trading Experience
“Before working with Jon, it was a lot of times I would get frustrated with the market and I would maybe get out at the wrong time and then be too afraid and not know when to get back in. But now I have a greater sense of confidence, because you can make money on the upside and downside. But also just confidence in general that, what I’m doing is going to lower my risk and increase my returns.”
– Buddy Finance
Professional
“What makes options more attractive than stocks is it gives you the tools and leverage to be able to really work the market as the market moves.”
– Kendall Engineer
“On a measurable level, I’m being successful. I’m seeing my trades work out, and I’m seeing the profits come in. Thanks to Jon and Pete, I now know how to take control of my finances in a way that I didn’t before. Jon and Pete changed my mind about options because they made it approachable, they made is conquerable, they made it realistic, they made it as something that I could put the knowledge to work almost immediately.”
– Michael High
School Teacher
“I got the book and read it in a weekend and it’s just like, wow. I knew zilch, zero, nothing about options. Thanks to Jon and Pete you know, I’ve really learned to master our options, and I really feel like I have confidence and control over my financials, independence, and security. I highly recommend anybody get their book. It’s not an option because they really tell you the foundation of what options are all about and why it’s not an option. I mean, today’s market, you know, I will not go out and buy shares anymore. I just buy options.”
– Paraag Business
Owner
“The benefit that I see with options is you can take a position and be positioned to make a return even if the stock moves one way or the other. Obviously their track record speaks for itself.”
– Rhett Clothing
Line Owner
“Stock options have changed how I invest because of the returns. It is easy learning from Jon and Pete because they make it, they simplify it to my Level. I have a couple of stocks, but I don’t have many of them anymore. It’s all options for me. Jon and Pete are great. They they definitely teach you how to do it. It’s easy to understand and implement.”
– Troy Full-Time
Investor
“They’ve helped me formulate a plan. You know, wake up in the morning and say, what am I doing today? It’s systematic. They make it simpler for, you know, just average people to be able to, to, to do this. I highly recommend everyone gets Jon and Pete’s book because there’s nothing else out there like it.”
– Tony
Retired Teacher
We Will Show You Why Stock Trades Are Limiting Your Returns And How Options COULD Multiply Your Upside With Less Capital At Risk
DON'T LOVE IT? WE'LL REFUND EVERY PENNY OF YOUR SHIPPING
Our book ($29.95 value) is our gift to you. It’s yours FREE. But if after reading it, you’re not convinced that stock options should be part of your investing plans, we’ll refund your $9.95 shipping and let you keep the book. Nothing to Send Back. No questions.
We’re 100% confident because we’ve seen what happens when stock investors discover the power of options.
DON'T LOVE IT? WE'LL REFUND EVERY PENNY OF YOUR SHIPPING
Our book ($29.95 value) is our gift to you. It’s yours FREE. But if after reading it, you’re not convinced that stock options should be part of your investing plans, we’ll refund your $9.95 shipping and let you keep the book. Nothing to Send Back. No questions.
We’re 100% confident because we’ve seen what happens when stock investors discover the power of options.
Discover how to generate income and manage portfolio risk with less capital than you’d need to own stocks.
Get Strategies on How to Break Down Market Moves with Precision
What you’re getting in this book are battle-tested strategies developed from decades of trading experience on the floor of the Chicago Board Options Exchange.
These have helped everyday investors move beyond the limits of stocks, so you can aim for higher returns, use less capital, and spot opportunities most investors miss.
This isn’t theory.
It’s the same approach built in the real market… now simplified so you can actually use it.
START USING OPTIONS TODAY AND
POSITION YOURSELF TO PROFIT WHETHER THE
STOCK MOVES UP, DOWN, OR SIDEWAYS
Limited supply. Just cover $9.95 shipping.
Frequently Asked Questions
Do I need any prior trading experience?
Is options trading too risky for beginners?
Who is this book for?
Will I be able to understand this if options feel complicated right now?
What if I’ve tried learning options before and it didn’t work for me?
What if I don’t find it useful?
HOW YOU COULD USE
OPTIONS TO MAKE BIGGER GAINS WITH LESS CAPITAL
THAN OWNING STOCKS
BUILT FROM DECADES OF EXPERIENCE AS FLOOR TRADERS AT THE CHICAGO BOARD OPTIONS EXCHANGE
YOU'VE PROBABLY TRIED LEARNING FROM "OPTIONS EXPERTS" BEFORE. HERE'S WHY JON AND PETE NAJARIAN ARE DIFFERENT
Limited supply. Just cover $9.95 shipping.
IT’S NOT AN OPTION
IT’S NOT AN OPTION
JON AND PETE'S FREE EVENT
IT’S NOT AN OPTION
IT’S NOT AN OPTION
IT’S NOT AN OPTION
HOW YOU COULD USE
OPTIONS TO MAKE BIGGER GAINS WITH LESS CAPITAL THAN OWNING STOCKS
Compared to Stocks, Options
Can Help Limit Losses While Offering You Higher Return Opportunities
In fact, buying shares of a stock could involve way more risk…
- Because you can’t predict the movement of a stock, not when Wall Street manipulates 1,000s of stocks every day with algorithms.
- You can’t control when bad news knocks you out of a long-term stock position, forcing you to sell or hold your breath and wait for recovery.
- When the price of stocks rises, you only make a fraction of the gain you could with options.
And when the price of the stock drops, there’s no way to stop the bleeding unless you sell and take a loss...
Options can give you more flexibility, more control, and the ability to lower your risk and increase your returns.
Get Strategies on How to Break Down Market Moves with Precision
What you’re getting in this book are battle-tested strategies developed from decades of trading experience on the floor of the Chicago Board Options Exchange.
These have helped everyday investors move beyond the limits of stocks, so you can aim for higher returns, use less capital, and spot opportunities most investors miss.
This isn’t theory.
It’s the same approach built in the real market… now simplified so
you can actually use it.
Even If:
- You have zero knowledge about options
- You’ve only ever bought and held stocks
- You’ve struggled to consistently outperform the market
- You’ve had winning stock picks, but the returns still felt limited
- You’re looking for a more efficient way to capture the same market moves
- You want a more flexible approach that works whether markets rise, fall, or move sideways
Limited supply. Just cover $9.95 shipping.
CLAIM YOUR FREE BOOK NOW
All 100% FREE – Just cover $9.95 for shipping and we’ll rush you your physical copy of our newest book today.
*Strictly limited to one per customer. Special free offer available only while supplies last. Not for resale.
We aim to provide world-class customer support by delivering the most current information to our customers. By providing your information today, you are giving consent for us to contact you by mail, phone, text or email using automated technology to the data provided, even if the phone number is present on a state or national Do Not Call list. You can do so confidently, as we do not sell your personal information to other companies, and you can withdraw consent at any time.
CLAIM YOUR
FREE COPY NOW
CLAIM YOUR
FREE BOOK NOW
Written by two of
America’s top options traders, this book reveals…
Compared to Stocks, Options Can Help Limit
Losses While Offering You Higher Return Opportunities
In fact, buying shares of a stock could involve way more risk…
- Because you can’t predict the movement of a stock, not when Wall Street manipulates 1,000s of stocks every day with algorithms.
- You can’t control when bad news knocks you out of a long-term stock position, forcing you to sell or hold your breath and wait for recovery.
- When the price of stocks rises, you only make a fraction of the gain you could with options.
And when the price of the stock drops, there’s no way to stop the bleeding unless you sell and take a loss...
Options can give you more flexibility, more control, and the ability to lower your risk and increase your returns.
Investors Looking to
Consistently Do Well Are
Turning to Options to Turn Losing Stocks into Winning Trades
Building real financial independence means learning how to make your money work in today’s markets.
Compared to buying and holding stocks alone, options can offer higher percentage returns, lower cost exposure, and greater control over risk across any market condition.
This Book Can Show You Howto Trade Options Successfully, Even With Zero Knowledge
Get specific strategies and techniques so you have the confidence to trade like a pro, even if you've never invested in options before.
No complicated jargon and confusing charts. This book breaks everything down into clear, beginner-friendly strategies you can use immediately.
When used with the right strategy, they can help you earn far more from the same market move and manage risk more effectively than stocks alone.
Our book is for you if you want to
learn how you could:
- Have more control over your money and more freedom in how you live day to day
- Generate consistent monthly cash flow and accelerate your retirement wealth
- Build lasting independence and enjoy life on your own terms.
Jon and Pete Najarian have helped thousands of everyday stock investors make the leap. And this book is how they did it.
YOU'VE PROBABLY TRIED LEARNING FROM "OPTIONS EXPERTS" BEFORE. HERE'S WHY JON AND PETE
NAJARIAN ARE DIFFERENT
You might know us from...
You might know us from...
We Will Show You Why
Stock Trades Are Limiting Your Returns And How Options
COULD Multiply Your Upside With Less Capital At Risk
Even If:
- You have zero knowledge about options
- You’ve only ever bought and held stocks
- You’ve struggled to consistently outperform the market
- You’ve had winning stock picks, but the returns still felt limited
- You’re looking for a more efficient way to capture the same market moves
- You want a more flexible approach that works whether markets rise, fall, or move sideways
START USING OPTIONS TODAY AND POSITION YOURSELF
TO PROFIT WHETHER THE
STOCK MOVES UP, DOWN, OR SIDEWAYS